FROM signing the financial contract with the Managing Authority, TO finalisation of the public acquisition procedure for the selection of the constructor.

Case example Summary

The construction of the Princely Palace, which started in the middle of the XIVth century, was made on the settlement of the former bishop palace. The process of the construction was realized in successive stages and the maximum development was reached in the XVth century, when the wings of the building were developed along 3 inner courtyards. During the Habsburg governance, several functionalities are assigned to the building: the eastern part becomes a military barrack, the western part is transformed into the Roman-Catholic residence of the bishop. From the beggining of the XVIIIth century it becomes a military building.

The rehabilitation and revitalization of the Princely Palace, the main measures taken into account refer to the rehabilitation of the E body within the building, according to the existing specific legislation concerning historical monuments. The project covers specialized intervention works upon the artistic, archaeological and architectural components of the building. Concerning the rehabilitation of the Princely Palace, the financing contract was signed, in May 2017, with the Managing Authority of the Regional Operational Programme 2014-2020. From this point (May 2017) until the official start for the public procurement procedure, Alba Iulia Municipality prepared all the documents needed for the file, according with the national legislation, and sent this file at National Agency for Public Procurement (governmental Agency), who had to verify and validate the procedure. After all this official procedures the public procurement was published at the end of November 2017. The deadline for submitting offers was January 2018. There have been submitted 3 offers, but none of them were admissible from technical point of view. This measure was in concordance and possible, according with our national legislation.

Cancellation of the award procedure was followed by appeals from those who submitted offers and in the end of May 2018, the Municipality was allowed to reopen the public procurement procedure by the National Agency for Public Procurement. This time, the deadline for submitting offers was end of July 2018. There have been submitted 5 offers and at the middle of November 2018, has been declared winner a private company, SC EURAS SRL – which is one of the most representative company in the field of restauration in Romania. The contract with this company was signed at the beginning of December 2018 and the works for restauration of the Princely Palace started in the same month.

Solutions offered by the case example

The project proposes a local investment that generates a regional, national and European impact, by making use of an historic monument, included in the national historical monument list. The Palace is located in the Urban Site ”Alba Iulia Fortress” an important architectural complex.

The major objectives of the project are the conservation, restoration and sustainable use of the Ensemble of the Princely Palace in Alba Iulia – Exhibition Center Main Body ‘E’ in the surface of 3113.64 square meters, through consolidation, preservation, restoration and interior decoration, exhibition facilities for sustainable use in accordance with its historical status and with national and European valences.

The focus group of the project is:

  1. Local Market, made up of all the people in Alba Iulia who could and would be willing to visit the Alba Carolina Citadel, whether for recreational purposes (walk, promenade) or for knowledge (such as groups organized by students from the city’s educational institutions);
  2. The National Market, made up of all the people who could visit the Alba Iulia Fortress, practicing forms of tourism such as business tourism, cultural tourism, weekend tourism or just passing through the city;
  3. The International Market, which is the world ‘s leading emitters of tourists (Germany, United Kingdom, Japan, Sweden, Denmark, Italy, France, Spain, Switzerland) as well as from the countries with the most tourists who have visited the city in recent years (Italy, Hungary, Austria, Germany, France, Poland, United Kingdom, etc.).

Building on the sustainable and integrated approach

Alba Iulia Municipality has an Integrated Urban Development Strategy for 2014 – 2023 which covers as well the cultural management of the city and the cultural development at short, medium and long term ( In this Strategy Alba Iulia is projected to become a city for tourists, a city for citizens and a city for investors in 2023. This is the main one to refer to during the INT-HERIT Project.

Portfolio of projects needed to achieve the vision and achievement of The Integrated Urban Development Strategy objectives are interconnected. The quality of life and the harmonious development of Alba Iulia is conditioned to a significant extent by the level of development of transport infrastructure, public utilities, education, research, health and social infrastructure. Territorial cohesion, a complex concept, with particular reference to balanced territorial development, the reduction of disparities between different areas and the exploitation of territorial potential, is one of the main concerns of the European Union. The city of Alba Iulia will also have the role of Center of polarization of the economic and social activities for the localities in the neighbouring area.

Based on a participatory approach

For the implementation of this action, it was necessary to create a partnership (in order to apply for the Regional Operational Programme 2014-2020), in which:

  • Alba Iulia Municipality is the Lead Partner: main owner of the Palace; technical and administrative/executive team for the implementation of the project; co-financier of the project (2%);
  • Ministry of Defence as partner 1
  • Ministry of Culture as partner 2

Other actors involved in this Case Example:

  • Representatives of the National Museum of Unification – scientific role and opinion formers;
  • Representatives of the University of Alba Iulia – scientific role and opinion formers;
  • Representative of the Batthyaneum Library, one of the most important library in Romania – scientific role and opinion formers;
  • Architects who have completed the technical project – Technical and control role;
  • Representatives of the Alba Iulia Direction for Culture – scientific role and opinion formers;
  • Representatives of the Managing Authority for the Regional Operational Programme – Controller role for the implementation of the project.

What difference has it made? How did the result indicator shift?

The starting point of the works is very important for the building itself. The project will highlight the remains of the Principality, until the middle of the 17th century, during which Alba Iulia was the capital of Transylvania, but will also take into account the construction phases and the artistic components that must be preserved in situ of the other epochs: Roman, Medieval, Renaissance, Baroque. All the studies necessary for the project development were the result of a comprehensive partnership of the City Hall of Alba Iulia with all the factors described above (historical study and history of art, parament, archeology, geotechnics, biology and technical expertise).

The arrangement of the spaces for new functions will be in line with the historical, architectural and volumetric possibilities of the construction. Proposals will mainly target:

  • A museum of the Principality of Transylvania;
  • Setting up a cultural center and a conference center;
  • Arrangement for temporary or permanent exhibitions and workshops for plastic artists, bookstore / café / wine cellar;
  • Setting up commercial spaces on the ground floor of E Body;
  • Setting up a kitchen / baker in the former kitchen on the ground floor of the E Body and a dining room;
  • Reconstitution of the gate from the entrance to the palace in E Body;

Consolidated, restored and equipped facilities according to the proposed functions are to be introduced into a local, national and international cultural circuit on the one hand and on the other hand they will define the Principality Museum as an institution open to urban space.

Why should other EU cities use it?

The Princely Palace is an important architectural complex, located in the wider ensemble of the Alba Carolina Citadel. The history of the palace includes many stages of construction – the Roman era, medieval, Renaissance, baroque, the 19th century and the 20th century – with rebuilding, reconstruction and refunctionalisation works, all connected at the same time to the urban neighborhoods. There’s a good part here from the history of fortifications (Roman and Medieval) in Alba Iulia and the history of several institutions with major importance in the history of Transylvania.

The functions proposed by the project are cultural and are considered by the specialists, right for the building as a historical monument and will also attract as many tourists as possible. In the long term, the project will bring a plus value on all levels, from cultural, commercial, tourism, food, publicly, locally and subsequently to economic and cultural development at county, regional, local, national and international level.

Through the project there are also designed levers which aim at the constant increase of the number of visitors after the restoration of the main body of the Palace: from about 2,000 now, to 26,000 after the first year of project implementation and over 60,000 after another five years.

Key Facts and Figures:

Start and end dates of case example

The preparation of the project started in 2014. In 2016 the project was submitted for evaluation and in may 2017 was signed the financial contract with the Managing Authority of the Regional Operational Programme 2014-2020. After a long process of evaluation (preparing the public procurement procedure and validation of this procedure, solving all the appeals regarded to the procedure by the National Council for Solving Complaints), in December 2018, the Local Authority, was able to start the works of restauration and rehabilitation of the Princely Palace. This process will last until July/August 2020, according to the financial contract.

Date of preparation of this case example

January – February 2019

Who prepared the case example?

Alba Iulia INT-HERIT Local Team


The budget for the Princely Palace project is:

  1. Eligible amount non – refundable FEDR/FC/ FSE/ILMT: 17.905.821,66 RON (4.023.780,14 EURO) – 85%;
  2. Eligible amount non – refundable from the national budget: 2.738.537,43 RON (615.401,66 EURO) – 13%;
  3. Eligible amount co – financing from beneficiary: 421.313,45 RON (94.677,17 EURO) – 2%.

Extra information and hyperlinks




We organised the #Thebiggest100 – “The largest image of people in a country / continent”, in which 4,807 people recreated Romania’s map, having the number “100” in the middle in 29 of September 2018.

This autumn, on September 29 and 30, the 11even Association of Cluj-Napoca, together with the City Hall of Alba Iulia and Kaufland Romania, organized an exceptional festival – Joy in Motion – involving the community from the city of the Union during the 2 days in games, contests and activities involving the movement.

Because in 2018 we celebrate 100 years of the Great Union, we thought to mark this festival with a special event. We gathered thousands of people from Alba Iulia and other communities from Romania and together we have formed #CelMaiMare100 (#TheBiggest100). This event was held on the first part of September 29 in the Joy of Movement Festival and we benefit from the presence of an evaluation team from Guinness World Records to confirm this world record.

Guinness World Record has recently published the latest record shot down in Alba Iulia, “The largest image of people in a country / continent”, in which 4,807 people recreated Romania’s map, having the number “100” in the middle, on September 29 , on the West Side of the Alba Carolina Citadel.

Solutions offered

#Thebiggest100 was not only able to break down the world record for the largest map of a country of people but also the record of volunteers who have ever been involved in an event organised in Alba Iulia, more than 300 volunteers were engaged for this action. One of the greatest impact of this action was the capability to mobilise thousands of people around cultural heritage in cultural actions: 4,807 children, youngsters and adults from 67 localities across the country arrived in Alba Iulia on Saturday to enter Guinness World Records with the largest map of a country of people at a special event. Inside the map of Romania made up of people was created the figure 100 as a sign of respect for the Great Union of 1918.

During the event, activities for children and adults were organised throughout Alba Carolina Citadel. Thus it was an opportunity for all those presents, locals and people from other parts of Romania, to discover the unique cultural heritage of the city of the Union.

Building on the sustainable and integrated approach

The event was organised by The 11even Association of Cluj-Napoca, together with the City Hall of Alba Iulia, Kaufland Romania and Student League of the University December 1, 1918 from Alba Iulia.

The 11even Association was born in Cluj-Napoca in 2012, from the desire of people with experience in the business, journalism and event organisation, to support various community causes through beautiful projects carried out in several communities in Romania. They have created the Joy in Movement project in Romania, in which they believe that communities that participate in sports and recreation develop strong social connections, are safer places, and people living in them are generally healthier and happier than communities where physical activity is not a priority. Only at the 2017 edition of their program, over 75,000 children, parents and grandparents participated in 1,500 outdoor activities in 12 cities with the support of over 1,000 volunteers.

Municipality of Alba Iulia prepared the 100 figure project together with Străjan Design Office from Alba Iulia, which covered the entire plateau area of the ditch area around Gate IV of the entrance to the Alba Carolina Citadel.

Kaufland Romania was the main sponsor of the event, together with the City Hall of Alba Iulia.

Student League of the University December 1, 1918 from Alba Iulia was represented by Andreea Cordon, student at Alba Iulia University, who took over the coordination of over 300 volunteers to form #TheBiggest100.

Based on a participatory approach

In order to achieve its main goal concerning these world record event, the Municipality established partnerships with relevant actors such as representatives of the cultural NGOs and associations, students from the University, from High Schools (local and from other cities), with the economic domain (entrepreneurs, private entities etc.), decision makers within the local and central public authorities.

What difference has it made? How did the result indicator shift?

December 1, 1918 took place the Great National Assembly in Alba Iulia, which popularly legitimised the union of Transylvania and Banat with the Kingdom of Romania. In 1922, in Alba Iulia, the official ceremony for the crowning of the Kings of Great Romania, Ferdinand I and Maria, also took place in the city, which granted the symbolic importance of the city due to its role as a historical capital.

In the year of the National Centenary, organising the #Thebiggest100 – “The largest image of people in a country / continent”, in which 4,807 people recreated Romania’s map, having the number “100” in the middle, in Alba Iulia, was a great opportunity to bring back our national identity in the heart of the people, especially in the heart of the youngsters. Also was a great opportunity to promote the Alba Carolina Citadel as the place of our unification and our national pride and identity.

The young people who took part in this event had two great opportunities:

  1. Once, they have taken part in something that can be proud – Official recognition by Guinness World Records in the year when they celebrated 100 years of the unification of their home country;
  2. They had the opportunity to take part in sports activities in the largest Citadel in Romania. This will make them come back in this place and know him better.

The promotion of the Alba Carolina Citadel through this event was positive and had a great impact in local and national news, and had even an international impact by publishing an article on Guinness World Records official web site

Why should other EU cities use it?

For Alba Iulia, organising such event/s, was a great opportunity to promote its local values such as cultural heritage, involvement in social activities, partnerships with different stakeholders and national identity. The most important thing was that through these events we managed to bring together different kind of people – from the city, from other parts of Romania and also tourists.

For the reasons listed above, we also recommend other European cities (but not only) to create this kind of activities, because they bring together people and they give them the opportunity to know each other and most of all they give them the opportunity to know you.

Key Facts and Figures:

Start and end dates of case example

Organising the event started at the beginning of 2018 and end in 30 of September 2018.

Date of preparation of this case example

November 2018

Who prepared the case example?

Maria Elena Seemann

Gabriel Izdraila


The budget for the Joy of Movement Festival in which we organised #Thebiggest100 was 200.000 Lei (43.000 euros).

Extra information and hyperlinks

Joy of Movement Festival

#CelMaiMare100 (#Thebiggest100)

Guinness World Records